Strategic Integrated Marketing Communications by Larry Percy

Strategic Integrated Marketing Communications by Larry Percy

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication.

Larry Percy is a marketing and communications expert and consultant with more than 40 years’ experience. He previously held posts at Copenhagen Business School, University of Pittsburgh’s Katz Graduate School of Business, the University of Oxford, Luiss Business School in Rome, and the Stockholm School of Economics. He has more than 90 publications to his name, including 12 books, and has served on the editorial board of a number of academic journals.

SKU	Unavailable
ISBN 13	9780367770624
ISBN 10	0367770628
Title	Strategic Integrated Marketing Communications
Author	Larry Percy
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2023-03-03
Number of pages	304
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.