Strategic Management by David Lei

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Strategic Management by David Lei

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Summary

Explores how firms build, extend, organize, and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. This text takes an applications-oriented approach and is organized to reflect the stages that a firm goes through while implementing the strategic process.

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Strategic Management by David Lei

Do you know how to get the competitive advantage? STRATEGIC MANAGEMENT: BUILDING AND SUSTAINING COMPETITIVE ADVANTAGE shows you in detail how the world's top companies build, extend, and sustain a competitive advantage. How do they do it? Through distinctive competence, quality, globalization, change, and ethics. And because this business textbook is rich with study tools, STRATEGIC MANAGEMENT: BUILDING AND SUSTAINING COMPETITIVE ADVANTAGE gives you the competitive advantage on the test as well!

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SKU Unavailable
ISBN 13 9780324226218
ISBN 10 0324226217
Title Strategic Management
Author David Lei
Condition Unavailable
Binding Type Paperback
Publisher Cengage Learning, Inc
Year published 2005-07-25
Number of pages 560
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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