Strategic Management by Paul Finlay

Strategic Management by Paul Finlay

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Summary

An introduction to business and corporate strategy, this book contains coverage of planned and emergent strategies, as well as the influence of chaos and complexity theories. Througout, the distinction between corporate and business level strategy is emphasized.

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Strategic Management by Paul Finlay

This book provides a comprehensive and lively introduction to strategy. Throughout the text the distinction between corporate and business level strategy is emphasised. Each is treated separately when considering analysis, synthesis, implementation and control. There is also balanced coverage of planned and emergent strategies, as well as the influence of chaos and complexity theories. All this is presented within a student-centred teaching and learning package and is amply illustrated with short and long cases from a wide variety of organisations. All this is supported by a robust yet flexible teaching package which includes: * Instructor's Manual with full teaching and case notes. * Computerised testbank of multiple choice questions. * Overheads in PowerPoint
SKU Unavailable
ISBN 13 9780201398274
ISBN 10 0201398273
Title Strategic Management
Author Paul Finlay
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education (US)
Year published 2000-01-06
Number of pages 792
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.