Strategic Management: Creating Competitive Advantages
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Strategic Management: Creating Competitive Advantages by Gregory Dess
Strategic Management: Creating Competitive Advantages (Concepts only), sixth Edition, by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses' use of blogs and social networking sites and more. The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.| SKU | Unavailable |
| ISBN 13 | 9780071111140 |
| ISBN 10 | 007111114X |
| Title | Strategic Management: Creating Competitive Advantages |
| Author | Dess Gregory |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Mcgraw-Hill (Tx) |
| Year published | 2004-01-01 |
| Number of pages | 530 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |