Strategic Management for Tourism, Hospitality and Events by Nigel G Evans

Strategic Management for Tourism, Hospitality and Events by Nigel G Evans

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies throughout.

'The Third Edition of this beautifully presented and illustrated text is extremely welcomeAs a teaching resource, it is invaluable, providing that rare resource, a text addressing global strategic management theory clearly and interestingly but also set within the contemporary context of the industries. The extensive case studies provide innovative learning material for students to really engage with industry practice and comprehend theoretical application and are extremely useful.'

Dr Bridget Major, Principal Lecturer, Newcastle Business School, Northumbria University, UK

'Forward planning and adopting best practice have never been more important for international tourism and its related sectors. Resource pressures, environmental concerns, competitive pressures, economic uncertainty and political instability all point to the need for effective strategic management. This comprehensive and accessible text with insightful case studies provides an essential guide for students, academics and practitioners. Nigel Evans’s book not only understands the issues facing tourism, hospitality and events organizations, it provides ways to manage them effectively.'

Professor Mike Robinson, University of Birmingham, Editor, Journal of Tourism and Cultural Change, UK

'This book has long proved to be an invaluable resource for those studying strategic management within the tourism, hospitality and events sectors. This third edition, benefitting from new contemporary case studies, continues to offer a detailed, authoritative yet highly accessible perspective on strategic management. Readers are challenged with questions and ‘think points’ and, importantly, concepts are frequently illustrated with real-world examples. A must read for student and tutors.'

Richard Sharpley, Professor of Tourism & Development, University of Central Lancashire, UK

‘This book stood out for me because of the strategic element. I find that students need to think more outside the box and learn how to strategize and innovate, rather than just learn about the nature of the industry. I plan to utilize all the case studies as I want the students to understand the current context of international travel and tourism.’

Dr Michelle McLeod, University of the West Indies

Nigel Evans taught strategy and tourism management for many years in the UK at Northumbria and Teesside Universities, where he was Deputy Dean of the Business School, and at overseas institutions in Hong Kong and Malaysia. In an earlier career he worked for a London-based tour operator. He has published widely in the tourism and management fields and his teaching spans MBA and specialist tourism and hospitality and events programs.

SKU	Unavailable
ISBN 13	9781138345942
ISBN 10	1138345946
Title	Strategic Management for Tourism, Hospitality and Events
Author	Nigel G Evans
Condition	Unavailable
Binding Type	Paperback
Publisher	Routledge
Year published	2019-08-20
Number of pages	814
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.