Strategic Management of e-Business
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Strategic Management of e-Business by Stephen Chen
E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS. Stephen Chen focuses on the strategic implications of e-business and examines the strategies employed in a range of industries, providing a comprehensive review of current research and practice.
Stephen Chen is Academic Director of the Masters in International Management in Mandarin programme at the National Graduate School of Management - Australian National University. Previously he has lectured at Manchester Business School, City University Business School, Henley Management College, Open Business School in the UK and has been a Visiting Associate Professor at the Anderson School of Management at UCLA in the US.
| SKU | Unavailable |
| ISBN 13 | 9780470870730 |
| ISBN 10 | 0470870737 |
| Title | Strategic Management of e-Business |
| Author | Stephen Chen |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2004-10-08 |
| Number of pages | 384 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |