Strategic Market Management by David A Aaker

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Strategic Market Management by David A Aaker

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Summary

* Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today's markets.

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Strategic Market Management by David A Aaker

Developing and implementing strategies today is very different than only a few decades ago; nearly all firms today operate in dynamic markets. Completely revised and updated, Aaker's best-selling book, "Strategic Market Management", helps managers identify, implement, prioritize, and adapt market-driven business strategies that will enjoy sustainable advantage in dynamic markets that are increasingly complex and cluttered. The intent is to provide decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision making and developing growth strategies.

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SKU Unavailable
ISBN 13 9780470317242
ISBN 10 0470317248
Title Strategic Market Management
Author David A Aaker
Condition Unavailable
Binding Type Paperback
Publisher John Wiley and Sons Ltd
Year published 2010-02-03
Number of pages 341
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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