Strategic Marketing by David Cravens

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Strategic Marketing by David Cravens

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Summary

Discusses the concepts and processes for gaining the competitive advantage in the marketplace. This book is designed around the marketing strategy process with emphasis on analysis, planning, and implementation. It uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies.

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Strategic Marketing by David Cravens

The text examines the concepts and processes for gaining competitive advantage in the market place. It has been updated and revised to include new material and expanded treatment of topics such as market orientation, organizational learning, competing on capabilities and new organization designs.

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SKU Unavailable
ISBN 13 9780071263351
ISBN 10 0071263357
Title Strategic Marketing
Author David Cravens
Condition Unavailable
Binding Type Paperback
Publisher McGraw-Hill Education - Europe
Year published 2008-03-16
Number of pages 752
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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