Strategic Marketing by Douglas West
Suitable for both undergraduate and postgraduate marketing students, Strategic Marketing examines the key aspects of traditional marketing strategy topics and presents an assessment and synthesis of recent thinking. It demonstrates how companies create competitive advantage through the use of strategic marketing. The book combines theory and practice within a unique conceptual framework. The text poses and answers questions relating to: * Where Are We Now? * Where Do We Want To Be? * How Will We Get There? * Did We Get There? Using established frameworks and concepts, the book reviews recent thinking in marketing strategy and reviews a number of marketing tools and techniques. ONLINE RESOURCE CENTRE For Lecturers: additional case studies, guide to discussion questions, case analyses and teaching notes, PowerPoint slides, answers to case studies, guide to additional case studies and group assignments and tasks. tasks, and extra case studies. For Students: Internet exercises and annotated web links.
John Ford, a native Mainer, was sworn in as a Maine Game Warden shortly after finishing up a four-year stint in the US Air Force. He spent his entire twenty-year warden career in Waldo County in central Maine. Upon his retirement in 1990, he was elected as county sheriff and reelected in 1994. He has written a local newspaper column since 2002 and is a regular contributor to the Northwoods Sporting Journal. He lives with his wife in Brooks, Maine.
| SKU | Unavailable |
| ISBN 13 | 9780199273980 |
| ISBN 10 | 0199273987 |
| Title | Strategic Marketing |
| Author | Douglas West |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Oxford University Press |
| Year published | 2006-05-01 |
| Number of pages | 552 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |