Strategic Marketing by Kurt Matzler Phd
An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.| SKU | Unavailable |
| ISBN 13 | 9780990542704 |
| ISBN 10 | 099054270X |
| Title | Strategic Marketing |
| Author | Kurt Matzler Phd |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Good Dog Publishing |
| Year published | 2014-06-30 |
| Number of pages | 412 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |