Strategic Marketing for Schools by Brent Davies

Strategic Marketing for Schools by Brent Davies

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Summary

Building on the first edition, this book is designed to help teachers define what marketing is; identify what it can do for their school; develop a marketing culture within the school; establish a strategic marketing plan; and assess the school's service.

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Strategic Marketing for Schools by Brent Davies

Successful schools of the future will use techniques and skills typically associated with business. Strategic marketing is a technique used throughout business, and one which divides the winners from the losers. Reap the benefits of long term planning and find out how marketing techniques can be applied to your school. Strategic Marketing for Schools will enable you to: define what marketing is and why it is important for your school develop a marketing culture for your school carry out a strategic marketing analysis establish your marketing objectives implement your marketing plan. Written for schools in all sectors, this book provides key solutions to marketing in the future. It is recommended reading for all staff especially head teachers, deputy head teachers and students on education management courses.
SKU Unavailable
ISBN 13 9780273624080
ISBN 10 0273624083
Title Strategic Marketing for Schools
Author Brent Davies
Series Schools Management Solutions
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 1996-12-11
Number of pages 256
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.