The Strategic Marketing Plan Audit by Michael Baker

The Strategic Marketing Plan Audit by Michael Baker

The Strategic Marketing Plan Audit gives you a comprehensive review of your strategic marketing planning. It covers the whole process of planning your corporate marketing strategy (or - in larger organisations - the marketing strategy of a business unit). The audit identifies and explains 7 types of strategic marketing planning - you'll discover which one you should be using and which one you are using now. Then go on to evaluate your existing marketing objectives and find out: a) how well your marketing strategy and tactics are aligned with those objectives b) and whether they are achieving those objectives in practice. Following an Executive Summary and detailed background briefing, the audit is broken down into 8 clear steps: Step 1: Mission Statement Step 2: Marketing Appreciation Step 3: Conclusions and Key Assumptions 4Step: Strategic Objectives Step 5: Core Strategy Step 6: Key Policies Step 7: Administration and Control Step 8: Communication and Timing

SKU	Unavailable
ISBN 13	9781902433998
ISBN 10	1902433998
Title	The Strategic Marketing Plan Audit
Author	Michael Baker
Condition	Unavailable
Binding Type	Paperback
Publisher	Triarchy Press Ltd
Year published	2008-07-07
Number of pages	120
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.