Strategic Marketing Problems by Roger A Kerin
Market Leader. Casebook for advanced marketing course. Excellent mix of cases by industry; students learn by "active" participation. Includes a new video package, a New section on International and a new section on building a marketing plan. Cases reflect a broad overview of marketing and applications.| SKU | Unavailable |
| ISBN 13 | 9780136328605 |
| ISBN 10 | 0136328601 |
| Title | Strategic Marketing Problems |
| Author | Roger A Kerin |
| Condition | Unavailable |
| Publisher | Pearson Education (US) |
| Year published | 1997-08-29 |
| Number of pages | 736 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |