Strategic Marketing Problems: International Edition by Roger Kerin

  •
1 1

Strategic Marketing Problems: International Edition by Roger Kerin

Checking stock...
Checking stock...
World of Books

At World of Books, you’ll find millions of preloved reads at great prices, from bestsellers to hidden gems. Every book you buy saves money and helps reduce waste, so you can read more for less while giving stories a second life.

The feel-good place to buy books
  • Free US shipping over $15
  • Buying preloved emits 41% less CO2 than new
  • Millions of affordable books
  • Give your books a new home - sell them back to us!

Strategic Marketing Problems: International Edition by Roger Kerin

For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned. This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.

You might also like

SKU Unavailable
ISBN 13 9780273768944
ISBN 10 0273768948
Title Strategic Marketing Problems: International Edition
Author Roger Kerin
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2012-09-27
Number of pages 744
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Customers who bought this item also bought