Strategic Planning by Stanley Charles Abraham

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Strategic Planning by Stanley Charles Abraham

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Summary

Is geared towards the reader who wants to place a focus on the strategy formulation phase of the management process. Its coverage is limited to single-product of single-service firms or business units and does not cover corporate-level strategy of diversified conglomerates, emphasising the pragmatics of strategy.

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Strategic Planning by Stanley Charles Abraham

First analyze, then strategize. STRATEGIC PLANNING: A PRACTICAL GUIDE FOR COMPETITIVE SUCCESS and its accompanying spreadsheets CD-ROM gives you all the information on the formulation phase of the strategic management process in single-service firms. Then you'll test your ideas and "work the numbers" to see if you're on the right track. Because it's both practical and easy-to-use, this is the business strategy textbook that not only prepares you for your next job, it's also a big help during test time as well.

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SKU Unavailable
ISBN 13 9780324232554
ISBN 10 0324232551
Title Strategic Planning
Author Stanley Charles Abraham
Condition Unavailable
Publisher Cengage Learning, Inc
Year published 2005-02-01
Number of pages 240
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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