Strategic Public Relations by Norman Hart
Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a new, and separate discipline which has strategic implications for the whole business. Written primarily for senior executives and PR practitioners, Strategic Public Relations also serves students and young executives, covering such topics as: corporate goals and strategies; marketing communications; financial public relations; employee and local community relations; parliamentary and EU relations; building an international reputation; corporate advertising; sponsorship and media relations; communications research and corporate responsibility. All of the 16 contributors to this book, in addition to being recognised authorities in their fields, are senior practitioners. They will broaden your business horizons by showing you that corporate relations, if done properly, will lead to improved efficiency, improved competitive performance and, ultimately, to greater profit.
Hart, Norman: - Norman Hart MSc FCIM FIPR FCAm was an international consultant, lecturer and author on marketing, advertising and public relations. His books included The CIM Marketing Dictionary, Strategic Public Relations, The Practice of Advertising and Industrial Marketing Communications. He was a visiting fellow of both Bradford and Leeds Metropolitan Universities, a Course Leader at Henley Management Centre and a member of the faculty of the Chartered Institute of Marketing. He was the first Professor of Public Relations in the United Kingdom. His clients included IBM, the European Union, BT, the Department of Employment and COI. Norman Hart was for ten years the Director of the CAM Foundation (Communications Advertising and Marketing), the national examination and accreditation body for marketing communications studies and qualifications, and consultant editor of Marketing Week, Admap and PR Week. His involvement in education extended to lecturing at Ashridge, Sunridge Park, Durham University and London Business School, where he was Course Director in Public Relations. He was a Unilever marketing manager and MD of an advertising agency. He was also Chairman of IPRF (International Public Relations Foundation) and President of IAMA (Incorporated Advertising Management Association).
| SKU | Unavailable |
| ISBN 13 | 9780333615454 |
| ISBN 10 | 033361545X |
| Title | Strategic Public Relations |
| Author | Norman Hart |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Palgrave Macmillan |
| Year published | 1995-02-12 |
| Number of pages | 313 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |