Strategic Retail Management and Brand Management by Doris Berger-Grabner

Strategic Retail Management and Brand Management by Doris Berger-Grabner

The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the evolution of social media platforms as a new sales channel continue to influence the sector. Key contextual or external trends will affect and shape the retail landscape in the years to come. Therefore, it seems important to prepare for this situation and be ready with a head start in terms of knowledge. This textbook provides its readers basic knowledge about the national and international retail sector and gives important insights into trends and developments. It deals with key trends, in particular new patterns of personal consumption, evolving geopolitical dynamics, technological advancements and structural industry shifts. Moreover, it explains why it is so important that retailers use these trends, adapt their retail strategies and tactics, create strong brands and come up with innovative, new ways of doing business. Today we are living in a challenging time for retail. This textbook tries to give insights and explanations to better understand these challenges and provide managerial implications.

Doris Berger-Grabner, IMC University of Applied Sciences Krems, Austria

SKU	Unavailable
ISBN 13	9783110543834
ISBN 10	3110543834
Title	Strategic Retail Management and Brand Management
Author	Doris Berger-Grabner
Series	De Gruyter Studium
Condition	Unavailable
Binding Type	Paperback
Publisher	De Gruyter
Year published	2021-10-25
Number of pages	456
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.