Strategic Retail Management
Strategic Retail Management
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Summary
The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated.
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Strategic Retail Management by Joachim Zentes
The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated.
Joachim Zentes is Professor Emeritus of Management and Marketing at the Saarland University, Saarbrücken, Germany.Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.
| SKU | Unavailable |
| ISBN 13 | 9783658101824 |
| ISBN 10 | 3658101822 |
| Title | Strategic Retail Management |
| Author | Joachim Zentes |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Springer Gabler |
| Year published | 2016-10-18 |
| Number of pages | 468 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |