Strategic Sport Communication by Paul Pedersen
Introduces readers to the exciting world of sport communication, integral to the successful management, marketing, and operation of sport organisations at all levels. This book offers an outline of the communication industry, including the many professional careers available and the skills they employ - from journalism to advertising.
Paul Pedersen is an associate professor of Sport Communication at Indiana University (Bloomington, Indiana, USA). Kimberly Miloch's background is within the sport industry with a specific focus on sport public relations and sport marketing. Pamela Laucella is currently an assistant professor of sport communication, specialising in sport journalism and sport history at Indiana University.
| SKU | Unavailable |
| ISBN 13 | 9780736065245 |
| ISBN 10 | 0736065245 |
| Title | Strategic Sport Communication |
| Author | Paul Pedersen |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Human Kinetics Publishers |
| Year published | 2007-04-23 |
| Number of pages | 408 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |