Strategic Writing by Charles Marsh

Strategic Writing by Charles Marsh

This practical, multidisciplinary text teaches public relations and media writing with concise instructions for more than 40 types of documents. An essential and adaptable textbook for undergraduate courses in public relations, advertising and strategic communication writing, it is ideally suited for online courses.

"This text is a comprehensive guide of persuasive writing techniques for advertising, public relations, marketing, and business writersIt’s an ideal learning tool for beginners as well as a reference for advanced writers. The book is unique in its approach of presenting small, digestible chunks of different types of writing styles illustrated with lots of examples. It includes thoughtful sections on writing for diverse audiences. The updated sections on writing for social media features practical tips beyond writing, including when and how often to post. Strategic Writing should be on every writer’s bookshelf!" – Frauke Hachtmann, University of Nebraska—Lincoln

Charles Marsh is the Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas. His primary areas of research involve public relations, theories of cooperation and classical rhetoric.

David W. Guth is Associate Professor Emeritus at the William Allen White School of Journalism and Mass Communications, University of Kansas. His areas of special research interest are crisis communication, political communication and public relations history.

Bonnie Poovey Short was founder of Short Solutions, an award-winning editorial and creative services firm that specialized in the healthcare field. Though now retired, she also taught at the university level and served as communications coordinator for a school district.

SKU	Unavailable
ISBN 13	9780367895402
ISBN 10	0367895404
Title	Strategic Writing
Author	Charles Marsh
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2020-11-17
Number of pages	378
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.