Strategies for Asia Pacific by P Lasserre

Strategies for Asia Pacific by P Lasserre

First published in 1995, Strategies for Asia Pacific has established itself as the leading book on strategic analysis related to firms, markets, business cultures and logic in the Asia Pacific region. Recommended by The Economist as one of the five books on Asia that need to be read, this fully revised and updated edition will be essential reading for managers in Asia and companies doing business in Asia as well as students studying Asian business strategies. This new edition includes extended coverage of China and India and highlights the central role that East Asia is now playing in the world economy.

Reviews of the previous edition:

'..this is an excellent one-volume survey of the commerce and business practices in the Far East.' - The European

'This is an important and thought-provoking book...this book deserves a wide-ranging, senior audience.' - Euro-Japanese

PHILIPPE LASSERRE is Emeritus Professor of Strategy and Asian Business and HELLMUT SCHUTTE is Senior Affiliate Professor of International Management and Dean of Asia Campus, both at INSEAD in Singapore. The authors have both lived and worked in Asia for several years as managers and academics. They have conducted research, acted as consultants and taught management seminars for both Asian and Western managers. Professor Lasserre has been Visiting Professor at the National University of Singapore, China, Europe Management Institute in Beijing, China, at the University of Texas, USA, and at Curtin University, Australia and CEIBS, Shanghai. Professor Schutte has been Visiting Professor at the University of Tokyo, Japan, Boston University, USA and Visiting Scholar at Harvard University, USA. Both authors have written widely on Asia, Asian business and strategy and international management.

SKU	Unavailable
ISBN 13	9781403916952
ISBN 10	1403916950
Title	Strategies for Asia Pacific
Author	P Lasserre
Condition	Unavailable
Binding Type	Hardback
Publisher	Palgrave USA
Year published	2005-09-20
Number of pages	332
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.