Strategies for E-Business by Tawfik Jelassi

Strategies for E-Business by Tawfik Jelassi

Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.

Tawfik Jelassi is Professor of e-Business and Information Technology at the School of International Management at Ecole Nationale des Ponts et Chaussees, Paris, France. He is also Adjunct Professor of Technology Management at INSEAD (Fontainebleau).

Albrecht Enders is Assistant Professor of Strategic Management at the University of Nuremberg in Germany. Previously, he worked as a consultant with The Boston Consulting Group and as a Research Fellow at INSEAD (Fontainebleau).

SKU	Unavailable
ISBN 13	9780273710288
ISBN 10	0273710281
Title	Strategies for E-Business
Author	Tawfik Jelassi
Condition	Unavailable
Binding Type	Hardback
Publisher	Pearson Education Limited
Year published	2008-07-10
Number of pages	664
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.