The Strategy and Tactics of Pricing by Thomas T Nagle

The Strategy and Tactics of Pricing by Thomas T Nagle

This book offers a guide to pricing analysis and strategy development. Featuring an expanded discussion of big data analytics, and new chapter on pricing in special situations, a new companion website rounds out this classic for all students of pricing.

"The principles of business profitability stressed in The Strategy and Tactics of Pricing make it an absolute must read for all business professionals who care about creating value and profitability for their organizationI have personally practiced the knowledge gained from The Strategy and Tactics of Pricing, operating in hyper-competitive business environments, with great success." — Lynn Guinn, Global Strategic Pricing Leader at Cargill, USA

"For over three decades, this book has been the most influential and highly regarded reference for pricing professionals. New sections on today’s most pressing business topics make it an indispensable tool to improve your company’s performance." — Kevin Mitchell, President of The Professional Pricing Society, Inc., USA

"The best pricing book on the planet! The go-to resource for pricing success - powerful, practical and profitable!" — Mark Bergen, James D. Watkins Chair in Marketing, Carlson School of Management, University of Minnesota, USA

"Thomas Nagle has left a mark so profound that, in pricing, there is a time before and there is a time after the publication of The Strategy and Tactics of Pricing...For pricing managers and academics interested in a book highlighting the principles of strategic pricing based on value this simply is the best book." – Journal of Revenue and Pricing Management (2017)

Thomas T. Nagle, Ph.D., is a Senior Advisor in the Pricing and Profitability Management practice at Deloitte Consulting, USA. For over 30 years, he has developed many of the most popular analytical tools and conceptual frameworks for strategic pricing and profit improvement. Georg Müller, Ph.D., is a Managing Director in the Pricing and Profitability Management practice at Deloitte Consulting, USA. He focuses on driving top-line margin improvement through strategic pricing for companies representing multiple sectors. He also leads executive development on strategic pricing at the University of Chicago Booth School of Business, USA.

SKU	Unavailable
ISBN 13	9781138737501
ISBN 10	113873750X
Title	The Strategy and Tactics of Pricing
Author	Thomas T Nagle
Condition	Unavailable
Binding Type	Hardback
Publisher	Taylor & Francis Ltd
Year published	2017-11-13
Number of pages	352
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.