Strategy Builder by Stephen Cummings

Strategy Builder by Stephen Cummings

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Summary

A visual and interactive guide to building and communicating strategies that actually work YOUR STRATEGY HAS SEVEN SECONDS TO CAPTIVATE ITS AUDIENCE So how are you going to present it? A big wordy document? A lengthy address? Slides full of bullet points? The best way to engage and involve people is through pictures.

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Strategy Builder by Stephen Cummings

A visual and interactive guide to building and communicating strategies that actually work YOUR STRATEGY HAS SEVEN SECONDS TO CAPTIVATE ITS AUDIENCE So how are you going to present it? A big wordy document? A lengthy address? Slides full of bullet points? The best way to engage and involve people is through pictures.

STEPHEN CUMMINGS is Professor of Management at Victoria University of Wellington and Academic Fellow of the International Council of Management Consulting Institutes.

DUNCAN ANGWIN is Professor of Strategy at Oxford Brookes University and is widely published in strategic management literature (www.duncanangwin.com).

SKU Unavailable
ISBN 13 9781118707234
ISBN 10 1118707230
Title Strategy Builder
Author Stephen Cummings
Condition Unavailable
Binding Type Hardback
Publisher John Wiley & Sons Inc
Year published 2015-03-20
Number of pages 256
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.