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Summary

An invaluable playbook of strategic moves for managers, marketers and entrepreneurs, covering all 14 known attacking and defending strategies, and backed up by over three hundred international examples.

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Strategy Moves by Jorge Alberto Souza De Vasconcellos E Sa

Aninvaluable playbook of strategic moves for managers, marketers and entrepreneurs, covering all 14 known attacking and defending strategies, and backed up by over three hundredinternational examples.
Jorge Vasconcellos e Sá has a masters degree from Claremont Graduate School where he studied with Peter F. Drucker and a PhD from Columbia University, in New York.   He is presently a tenured Professor with the Jean Monnet Chair, the highest European academic award. He has written around 40 academic articles and is the successful author of 13 books. He was eight times the front cover of various European business magazines.   He has worked  or still works as a private consultant, non executive director and teacher in executive programmes, for multinational companies such as Shell, Unisys, IBM, Pricewaterhouse, KPMG, Glaxo, B.P., Metro, Scottish and Newcastle, Sara Lee, etc. He has thaught at Universities such as Oxford, London Business School, IESE, Glasgow Business School and Essec.
SKU Unavailable
ISBN 13 9780273701675
ISBN 10 0273701673
Title Strategy Moves
Author Jorge Alberto Souza De Vasconcellos E Sa
Condition Unavailable
Binding Type Hardback
Publisher Pearson Education Limited
Year published 2005-05-19
Number of pages 224
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.