A Strategy of Change by David C Wilson
With its accessible new approach to the key problems of modern strategic management, "A Strategy of Change" provides a critical appraisal of current ideas about "total quality management", "flexibility" and "excellence", testing them against case material drawn from a wide range of different organizational settings. This practical, issue-centred approach contrasts with the functionally orientated way in which management is often taught in the classroom and reflects instead the real needs of managers who have to work and communicate on a cross-functional basis. Dealing in an integrated way with strategic management problems across the full spectrum of marketing, production, financial and human resource management functions, this book provides an important tool for all those concerned with organizational survival in the changing environment of the 1990s. This book should be of interest as an MBA modular text, and to management consultants.| SKU | Unavailable |
| ISBN 13 | 9780415053273 |
| ISBN 10 | 0415053277 |
| Title | A Strategy of Change |
| Author | David C Wilson |
| Series | Routledge Series In Analytical Management |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cengage Learning EMEA |
| Year published | 1992-05-07 |
| Number of pages | 192 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |