The Strategy Planning Process by Dirk Morschett
The book shows how to carry out sound analyses, how to define concrete strategic objectives, how to develop and assess strategic options and how to determine which implementation projects are necessary.Rudolf Grünig is Professor of Management at the University of Fribourg. He is board member and consultant of large and medium-sized Swiss companies. He is lecturer for strategy in executive programs and Adjunct professor at the Swiss Finance Institute. From 2006 to 2009 he was commander of an infantry brigade of the Swiss Army.
Richard Kühn is Professor emeritus. He is former director of the Institute of Marketing and Management at the University of Bern. From 1970 to 2019 he was board member of important Swiss companies and consultant in the field of marketing and strategic management. He is founder and director of different executive education programs in the field of marketing and strategic management as well as long-standing member of the Competition Commission of Switzerland.
Dirk Morschett is Professor of International Management at the University of Fribourg and director of the Centre for European Studies. He is lecturer in executive education programs and strategy trainings and consultant of large and medium-sized Swiss companies, particularly in retailing and consumer goods industry.
| SKU | Unavailable |
| ISBN 13 | 9783030939175 |
| ISBN 10 | 3030939170 |
| Title | The Strategy Planning Process |
| Author | Rudolf Grünig |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Springer Nature Switzerland AG |
| Year published | 2022-08-24 |
| Number of pages | 271 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |