Streampunks by Robert Kyncl

Streampunks by Robert Kyncl

An entertainment and tech insider--YouTube's chief business officer--delivers the first detailed account of the rise of YouTube, the creative minds who have capitalized on it to become pop culture stars, and how streaming video is revolutionizing the media world.

In the past ten years, the internet video platform YouTube has changed media and entertainment as profoundly as the invention of film, radio, and television did, more than six decades earlier. Streampunks is a firsthand account of this upstart company, examining how it evolved and where it will take us next.

Sharing behind-the-scenes stories of YouTube's most influential stars--Streampunks like Tyler Oakley, Lilly Singh, and Casey Neistat--and the dealmakers brokering the future of entertainment like Scooter Braun and Shane Smith, Robert Kyncl uses his experiences at three of the most innovative media companies, HBO, Netflix, and YouTube, to tell the story of streaming video and this modern pop culture juggernaut. Collaborating with Google speechwriter Maany Peyvan, Kyncl explains how the new rules of entertainment are being written and how and why the media landscape is radically changing, while giving aspiring Streampunks some necessary advice to launch their own new media careers.

Kyncl persuasively argues that, despite concerns about technology impoverishing artists or undermining artistic quality, the new media revolution is actually fueling a creative boom and leading to more compelling, diverse, and immersive content. Enlightening, surprising, and thoroughly entertaining, Streampunks is a revelatory ride through the new media rebellion that is reshaping our world.

Drawing from his unique experience at the intersection of Silicon Valley and Hollywood, Kyncl reveals the new rules of the media industry:

• The Media Industry Disrupted: Discover how an upstart tech company changed entertainment as profoundly as the invention of film, radio, and television, told from the inside.
• Brand Strategy for the Digital Age: Learn from the creative minds like Casey Neistat and the dealmakers like Scooter Braun who are rewriting the rules of advertising for a new generation.
• A New Wave of Entrepreneurship: Get firsthand advice on launching a new media career, straight from the executive who helped build the platform for a new generation of stars.
• The Rise of Streaming Video: Go behind the scenes at YouTube, Netflix, and HBO to understand the seismic shift from traditional broadcasting to on-demand content.

Maany Peyvan is a lead writer at Google, where he creates editorial and social content, advises on executive communications strategy, and leads speechwriting for YouTube. He was previously an appointee in the Obama administration, serving as chief speechwriter at the US Agency for International Development. He holds a bachelor of arts in behavioral biology and a master's degree in international relations, both from Johns Hopkins University.