Striking Images by Monte Beauchamp
From the 1920s to the 1950s, a ubiquitous advertising gimmick made its way into the purses, pockets and kitchen drawers of millions of Americans. The giveaway matchbook, from its humble origins as an entrepreneurial gamble, quickly caught on and became one of the most pervasive means ever found of putting promotional images into the hands of the public. Free, small, and disposable, matchbooks were not only a highly successful marketing tool for a wide variety of products; they were also the repositories of much anonymous design creativity. Self-contained mini fantasies of ocean travel, bathing beauties and tropical locales pervaded the imagery, as did hand-lettered typography, stylized illustration, and eye-catching color. This colorful celebration brings their art and history to life with all its pulp panache and visual zing.
MONTE BEAUCHAMP's work has appeared in Communication Arts, Print, American Illustration, and The Society of Illustrators Annual
| SKU | Unavailable |
| ISBN 13 | 9780811851435 |
| ISBN 10 | 0811851435 |
| Title | Striking Images |
| Author | Monte Beauchamp |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Chronicle Books |
| Year published | 2006-04-27 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |