Studies in Dogmatics by Gc Berkouwer
Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The book focuses on the topic of inferring long-term marketing impact on business performance from real-world data. It presents time-series analytic methods to measure the short- and long-term effects of marketing on business performance. As marketing data increase in quantity and quality, the application of the principles in the book are becoming more relevant and important.
| SKU | Unavailable |
| ISBN 13 | 9780802833945 |
| ISBN 10 | 0802833942 |
| Title | Studies in Dogmatics |
| Author | Gc Berkouwer |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | William B Eerdmans Publishing Company |
| Year published | 1975-12-01 |
| Number of pages | 378 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |