The Subtraction by Alexander Gelman
The author explains his design approach which seeks to go beyond minimalism and breaks down into four stages: Expose; Conceal; Accept; and Reject. His objective is to strip away the layers of design which often conceal the essence of an idea. Examples include the Nike logo and Swatch design.| SKU | Unavailable |
| ISBN 13 | 9782880463915 |
| ISBN 10 | 2880463912 |
| Title | The Subtraction |
| Author | Alexander Gelman |
| Series | Design Process S |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Rotovision |
| Year published | 2000-02-01 |
| Number of pages | 160 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |