Successful Focus Groups by David L Morgan
Covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.
David L. Morgan received his PhD in sociology from the University of Michigan, and is currently an emeritus professor in the Department of Sociology at Portland State University. He is an inter-disciplinary research methodologist, working in both qualitative research and mixed methods research. In addition to artificial intelligence, his research interests include focus groups and mixed methods research. He is the author of more than fifty peer-reviewed articles and author or editor of nine books on research methods; he is currently the series editor for the Qualitative Research Methods Series from Sage (the “little blue books”).
| SKU | Unavailable |
| ISBN 13 | 9780803948747 |
| ISBN 10 | 0803948743 |
| Title | Successful Focus Groups |
| Author | David L Morgan |
| Series | Sage Focus Editions |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Sage Publications, Inc |
| Year published | 1993-05-26 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |