Successful Marketing Communications by Cathy Ace

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Successful Marketing Communications by Cathy Ace

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Summary

Takes a practical approach to the subject of marketing communications. This book covers marketing communications content from certificate to advanced level. It offers insights into how to successfully find, brief and manage marketing communications service providers. It is suitable for students who are into promotional planning and implementation.

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Successful Marketing Communications by Cathy Ace

'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation. Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers. The book is backed up by a companion website containing the most up-to-date resources and examples.

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SKU Unavailable
ISBN 13 9780750650274
ISBN 10 0750650273
Title Successful Marketing Communications
Author Cathy Ace
Condition Unavailable
Binding Type Paperback
Publisher Taylor & Francis Ltd
Year published 2001-08-29
Number of pages 222
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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