The Successful Marketing Plan by Roman Hiebing
Outlines methods for developing objectives, strategies, and tactics to create a marketing plan. This book explains how to: find the data you need to develop your plan, conduct a comprehensive situation analysis, set realistic sales objectives, and position your products through a branding program.
Roman G. Hiebing Jr. is CEO of The Hiebing Group, a full-service advertising, marketing, and public relations agency whose clients include or have included Nestle, Kimberly Clark, McDonald's, Orkin, Swiss Colony, and others. Hiebing also teaches advertising and marketing at the University of Wisconsin. Scott W. Cooper is the senior vice president of marketing and branding for Brown Shoe Company, a $1.76 billion footwear company whose divisions include the 930-store Famous Footwear chain and other leading brands such as Naturalizer, Buster Brown, Life Stride, Dr. Scholl's, and many more. Cooper is the former president of The Hiebing Group.
| SKU | Unavailable |
| ISBN 13 | 9780071395212 |
| ISBN 10 | 0071395210 |
| Title | The Successful Marketing Plan |
| Author | Roman Hiebing |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2003-06-16 |
| Number of pages | 576 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |