Sun Tzu and the Art of Modern Warfare by Mark R Mcneilly

Sun Tzu and the Art of Modern Warfare by Mark R Mcneilly

Sun Tzu's "The Art of War" has been admired by leaders as diverse as Mao Tse Tung and General Norman Schwarzkopf. However, written 2000 years ago, the book can be hard to fathom. In this book, Mark McNeilly has extracted six concepts applicable to modern warfare and made them easy to understand and apply to military situations. Drawing on a wealth of historical examples, McNeilly shows that these six principles might be used in wars of the future - limited actions, regional conflicts - and how they can provide insight into current affairs, such as the future course of China's increasingly important strategic and military role in the world. He describes how to win the information war, how to lead by example, and how to use alliances to defeat the opponenet. Perhaps the most important lesson to be learned from Sun Tzu, especially for strategies who want to maximize their resources, is how to "win without fighting". And, should fighting be unavoidable, victory should be achieved in a manner that minimizes losses, leaves the victor stronger and ensures lasting peace. Including the full text of "The Art of War" in the Griffith translation, with cross-references to quotations used in the book, this text aims to unlock these elusive secrets for anyone interested in strategy and warfare, whether they are professional soldiers, military history buffs or business executives.

Mark McNeilly spent the majority of his career with IBM in marketing leadership positions. He is currently the Director for Branding and Marketing Strategy for Lenovo, a major global computer company. He is the author of Sun Tzu and the Art of Business: Six Strategic Principles for Managers and
Sun Tzu and the Art of Modern Warfare. He has discussed his ideas on strategy in the New York Times, Los Angeles Times, on the BBC, C-SPAN, CNBC and other TV and radio programs. A infantry captain in the US Army National Guard, he lives in Cary, North Carolina.

SKU	Unavailable
ISBN 13	9780195133400
ISBN 10	0195133404
Title	Sun Tzu and the Art of Modern Warfare
Author	Mark R Mcneilly
Condition	Unavailable
Binding Type	Hardback
Publisher	Oxford University Press Inc
Year published	2001-11-01
Number of pages	316
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.