Sunday Drives by Michael Larson
The Burma-Shave craze reached its zenith during the 1950s, with more than 7,000 signs posted across the United States.To market Burma-Shave, Allen Odell, an advertising wordsmith, devised the concept of sequential signs to sell his shaving cream. Typically, six signs were erected, with each of the first five containing a line of verse, and the sixth trumpeting the brand name.
Burma-Shave signs appeared in every state except Arizona, Nevada and New Mexico. The creative people at Burma-Shave, as well as customers who sent in jingles of their own, ultimately created more than 600 of the rhymes.
In the world of advertising, Burma-Shave stood as unique, creating signs that became a part of the popular culture.
Although the Burma-Shave company is no more, these fun little rhymes hold great nostalgic value for those of us who fondly remember them from our Sunday drives.
| SKU | Unavailable |
| ISBN 13 | 9780595676941 |
| ISBN 10 | 0595676944 |
| Title | Sunday Drives |
| Author | Michael Larson |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | iUniverse |
| Year published | 2006-04-18 |
| Number of pages | 120 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |