The Sushi Economy by Sasha Issenberg

The Sushi Economy by Sasha Issenberg

The highly acclaimed exploration of sushi's surprising history, global business, and international allure

One generation ago, sushi's narrow reach ensured that sports fishermen who caught tuna in most of parts of the world sold the meat for pennies as cat food. Today, the fatty cuts of tuna known as toro are among the planet's most coveted luxury foods, worth hundreds of dollars a pound and capable of losing value more quickly than any other product on earth. So how did one of the world's most popular foods go from being practically unknown in the United States to being served in towns all across America, and in such a short span of time?

A riveting combination of culinary biography, behind-the- scenes restaurant detail, and a unique exploration of globalization's dynamics, the book traces sushi's journey from Japanese street snack to global delicacy. After traversing the pages of The Sushi Economy, you'll never see the food on your plate--or the world around you--quite the same way again.

The Victory Lab: The Hidden Science of Winning Campaigns (2012) and The Sushi Economy: Globalization and the Creation of a Modern Delicacy (2007) are both written by Sasha Issenberg. He is the Washington correspondent for Monocle and a Bloomberg Politics contributor. As a national political correspondent for The Boston Globe in 2008, he covered the election, and as a columnist for Slate in 2012, he covered the election. He's also contributed to The New Republic, The New York Times Magazine, and George. He lives in Los Angeles and works as a resident scholar at UCLA's Department of Political Science.

SKU	Unavailable
ISBN 13	9781592403639
ISBN 10	1592403638
Title	The Sushi Economy
Author	Sasha Issenberg
Condition	Unavailable
Binding Type	Paperback
Publisher	Penguin Putnam Inc
Year published	2008-04-17
Number of pages	320
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.