Sustainability Marketing by Frank-Martin Belz
The 2 nd edition of Sustainability Marketing: A Global Perspective continues to focus on different levels and disciplines of sustainability marketing including marketing, business and sustainability or environmental management.Frank-Martin Belz is Professor at the Technische Universität München (TUM School of Management).
Ken Peattie is Professor at Cardiff Business School where he is also the Director of the ESRC Research Centre for Business Relationships, Accountability, Sustainability and Society (BRASS).
The authors have over 40 years of research experience between them and many years experience of teaching sustainability marketing concepts in the classroom.
| SKU | Unavailable |
| ISBN 13 | 9781119966197 |
| ISBN 10 | 1119966191 |
| Title | Sustainability Marketing |
| Author | Frank-Martin Belz |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2012-08-17 |
| Number of pages | 352 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |