Sustainable Marketing by Diane Martin

Sustainable Marketing by Diane Martin

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Sustainable Marketing by Diane Martin

For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable—and lucrative—sustainable marketing strategies.
SKU Unavailable
ISBN 13 9781292040899
ISBN 10 1292040890
Title Sustainable Marketing
Author Diane Martin
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2013-11-01
Number of pages 256
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.