Talespin by Gerry Mccusker
Gerry McCusker gives us an amusing, yet shocking, peek behind the scenes of 79 real-life public relations disasters from around the globe.
"Shows how crisis management helped or hindered the worlds most infamous disasters" * Publishing News *
Gerry McCusker has over 20 years' experience of working at a senior level in the PR and advertising industries. Based in Australia, he now runs his own consultancy, Cord Communications, and is the media training director of public speaking consultancy Kissing-With-Confidence. His clients include: BMW, Dunlop, Esprit/Sprint Telecoms, Gateway Supermarkets, Irn Bru, Malvern Star, MINI, Pacific Brands, Repco, Tennent, Caledonian Breweries, Ultra-Fresh, Unisys Computers, Vauxhall Motors, Whyte & Mackay Whiskey. A regular contributor to lifestyle and marketing publications, he also presents seminars and conferences in Singapore and Australia.
| SKU | Unavailable |
| ISBN 13 | 9780749442590 |
| ISBN 10 | 074944259X |
| Title | Talespin |
| Author | Gerry Mccusker |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Kogan Page Ltd |
| Year published | 2004-11-03 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |