Talk Normal by Tim Phillips
Tim Phillips has been a journalist for 20 years, and during that time he has been slowly driven crazy by bad spokespeople: the jargon, the evasiveness, the inability to make a point or to answer a direct question. Now that every company has a small army dedicated to communications, the problem seems to be getting worse. That's why we should stop thinking about spin and management, and start concentrating on talking like human beings. Is this possible? Talk Normal is an attempt to find out. Based on the author's blog, www.talknormal.co.uk it's full of excruciating examples of corporate jargon, and it will help you to steer a path to better communication, whilst coping with the worst excesses of management speak at work.
"..your new favourite book has arrived: in Talk Normal, a spin-off from his blog, journalist Tim Phillips gathers together evidence of scores of crimes against language, especially in the business world, charting the rise of "blue skies thinking," "low-hanging fruit" and others. It's great fun, but it also makes the crucial point that jargon makes it harder to understand what you're going on about" * The Observer *
Tim Phillips is a freelance journalist and has written for the Wall Street Journal Europe, the International Herald Tribune, The Times and the Sunday Times, The Observer, the Daily Telegraph, and the Independent among others. A frequent guest on BBC television and radio and Sky News, he is also a regular conference speaker, the author of Fit to Bust and a co-author of the best selling Scoring Points, both published by Kogan Page.
| SKU | Unavailable |
| ISBN 13 | 9780749463649 |
| ISBN 10 | 0749463643 |
| Title | Talk Normal |
| Author | Tim Phillips |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2011-09-03 |
| Number of pages | 184 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |