Taste Matters by John Prescott
John Prescott's Taste Matters provides scientific explanations for why we eat in the way that we do. By surveying a broad range of factors, from different cultural traditions to physiological and genetic influences, Taste Matters paves the way for a healthier and more sustainable understanding of taste.
'Our food likes and dislikes are the result of a labyrinth of influencesJohn Prescott is our perfect guide through this labyrinth. Taste Matters is of huge interest to the cook because it offers valuable insights into what is actually going on as we eat. But it's not just for cooks: these pages will be of interest to everyone, whether you're a parent looking for ways to get your children to eat more widely or a reader just trying to work out what makes us humans tick.' -- Heston Blumenthal
John Prescott has been a professor of psychology and sensory science at universities in Australia and New Zealand. He is Editor of Food Quality & Preference and Executive Editor of Chemosensory Perception. He currently runs a consultancy business in the area of food perceptions and preferences. For further information, see www.taste-matters.org.
| SKU | Unavailable |
| ISBN 13 | 9781861899149 |
| ISBN 10 | 1861899149 |
| Title | Taste Matters |
| Author | John Prescott |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Reaktion Books |
| Year published | 2012-05-01 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |