Teach Yourself PR by Angela Murray
PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full. Teach Yourself Public Relations covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using PR professionals. Current trends and technologies are also included to ensure that this book is current and relevant to all types of business. Spin, careers in PR and media relations are covered in detail. Topics include: Planning a PR campaign; Media relations; Audience communication; Sponsorship; Entertaining and corporate hospitality; Internal PR; Specialist PR; Evaluating success; Useful addresses and further reading are also included to enable you to take your campaigns in a number of directions.
Angela Murray is a freelance PR consultant who has advised a wide range of businesses, from multi-nationals to small organisations.
| SKU | Unavailable |
| ISBN 13 | 9780340886885 |
| ISBN 10 | 0340886889 |
| Title | Teach Yourself PR |
| Author | Angela Murray |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Murray Press |
| Year published | 2005-02-25 |
| Number of pages | 192 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |