Technology-As-A-Service Playbook by Thomas Lah

Technology-As-A-Service Playbook by Thomas Lah

Technology-as-a-Service Playbook defines the tactical and strategic plays technology companies must run to build a profitable subscription business. Whether you are a pure-play cloud company or a traditional technology provider making the pivot to the cloud, this book will help guide your decision-making and execution around the as-a-service model to put your company on a path to profitable growth.

This cloud-driven journey will affect every part of the organization. How offers are designed, built, marketed, sold, and serviced will all need to change. And these transformations are not limited to OEMs--they will also directly impact the vast network of channel partners. After all, it's not just about building recurring revenue, it's about building PROFITABLE recurring revenue. Technology-as-a-Service Playbook is the road map to the next-generation tech business model.

The Technology Services Industry Association (TSIA) is led by J.B.Wood, its president and CEO. Wood is a co-founder of the Service Research & Innovation Institute (SRII), together with IBM and Oracle. He speaks frequently at industry events and has been featured in publications including as Fortune, BusinessWeek, the New York Times, CNET, Computerworld, and CRM Magazine. Wood was also president and CEO of Prognostics, one of the leading consumer research and consulting firms in the IT industry, and co-founded InsightExpress, which pioneered the use of the Internet in market research applications.

SKU	Unavailable
ISBN 13	9780986046230
ISBN 10	098604623X
Title	Technology-As-A-Service Playbook
Author	Thomas Lah
Condition	Unavailable
Binding Type	Hardback
Publisher	TSIA
Year published	2016-04-11
Number of pages	349
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.