Technology as Freedom by Ronald C Tobey

Technology as Freedom by Ronald C Tobey

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Summary

Before 1930, the domestic market in the USA for electrical appliances was segemented, but New Deal policies created a true mass market. This text tells how the New Deal and the dramatic change of electric modernization helped to reshape American homelife.

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Technology as Freedom by Ronald C Tobey

Before 1930, the domestic market for electrical appliances was segmented, but New Deal policies and programs created a true mass market, reshaping the electrical and housing markets and guiding them toward mandated social goals. The New Deal identified electrical refrigeration as a key technology to reform domestic labor, raise family health, and build family assets. New Deal incentives led to nearly fifty percent of Title I National Housing Act loans being used to buy electric refrigerators in the 1930s. New Deal policies ultimately created the mass commodity culture of home-owning families that typified the conservative 1950s.
Ronald C. Tobey is Professor of History at the University of California, Riverside.
SKU Unavailable
ISBN 13 9780520204218
ISBN 10 0520204212
Title Technology as Freedom
Author Ronald C Tobey
Condition Unavailable
Publisher University of California Press
Year published 1997-01-16
Number of pages 367
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.