Television Is the New Television
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Television Is the New Television by Michael Wolff
Every day brings new headlines about the decline of traditional media powerhouses like Time Inc. and the triumph of digital native media like Buzzfeed and Politico. Old media giants like the New York Times are betting everything on their digital offerings to replace the shrinking revenue from traditional advertising. But the ugly truth, argues Michael Wolff, is that digital media isn't working for any content creator, old or new. Wolff shows how the leaders in digital media, from the mighty platforms to brand name magazine and news sites, are now trying to become video producers and to effectively put themselves into the television business as distributors and programmers. Wolff predicts what will happen during the next few years of this gold rush and war for survival.Michael Wolff is a founder columnist of the online business magazine The Industry Standard and writes a weekly media column for New York magazine. He is the author of the best-selling NetGuide and the NetBooks series, which includes thirty titles. He is the author of White Kids and coauthor of Where We Stand, which was adapted into a PBS television series. He currently resides in New York City.
| SKU | Unavailable |
| ISBN 13 | 9780143108924 |
| ISBN 10 | 0143108921 |
| Title | Television Is the New Television |
| Author | Michael Wolff |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Penguin Putnam Inc |
| Year published | 2017-02-07 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |