Telling Your Brand Story by Robert Marsh

Telling Your Brand Story by Robert Marsh

Why do some brands resonate with consumers while others are ignored? Why do humans crave stories-even from the products they use? Is there a framework for creating brand stories that captures attention? This book will show you why a good brand story is critical to the long-term success of any product or service. By examining more than 30 brand stories and what makes them work, readers will glean ideas for finding their own brand stories and learn how to communicate them better. Full of interesting and compelling stories, Telling Your Brand Story is a guide for marketers, writers, startup founders and anyone else eager to learn how stories impact the way we feel about and interact with the brands we use. You'll learn: - the neurological reasons why humans crave stories - 15 different ideas for finding your brand story - a framework for thinking through your brand's purpose and position to identify a brand story that will resonate with your customers - ideas for sharing your story effectively

Marsh, Robert: - Robert Marsh grew up in Omaha, but longed to live somewhere else. He pretended he didn't live in Omaha by reading lots and lots of comics and books. He went to the library every week and checked out twenty books at a time. Since he didn't have time to read all those books before they were due, he would read the first chapter of each book then make up the rest of the story in his head. Robert now makes up stories for a living. He doesn't live in Omaha. He lives somewhere else. Dreams do come true.

SKU	Unavailable
ISBN 13	9780998150109
ISBN 10	099815010X
Title	Telling Your Brand Story
Author	Robert Marsh
Condition	Unavailable
Binding Type	Paperback
Publisher	Millcreek Creative Ventures
Year published	2016-12-13
Number of pages	106
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.