The Ten Commandments of Typography by Paul Felton

The Ten Commandments of Typography by Paul Felton

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Summary

A 'flip' format book analysing the basic tenets of typography and how to turn them on their heads. One side presents the ten main rules of type design, addressing such aspects of typographic doctrine as legibility, alignment and capitalization; the other shows how type can successfully subvert these rules, presenting visual alternatives.

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The Ten Commandments of Typography by Paul Felton

A humorous and incisive analysis of the basic tenets of typography and how to turn them on their heads, this book will appeal to the conformist and the non-conformist in everyone - not just the newcomer to design. One side of this sharp-witted, cleverly designed guide presents the ten main rules, or 'commandments', of type design, addressing such aspects of typographic doctrine as legibility, alignment and capitalization; the other shows how type can successfully subvert these rules, presenting 'sacreligious' visual alternatives. In support of the commandments, Felton includes a list of twelve 'disciples', those internationally renowned graphic designers whom he identifies as rule-abiding, including such figures as Eric Gill, Jan Tschichold and Erik Spiekermann. Confronting these are his 'fallen angels', including such experimental typographers as David Carson, Jeffery Keedy, Phil Baines, and Jonathan Barnbrook.
A humorous and incisive analysis - this book will appeal to the conformist and non-conformist in everyone - RIBA BOOKSHOPS NEWSLETTER
Paul Felton is a graphic designer specializing in typography. In 2005 he won a D&AD Best New Blood Award for this book and for his recent design work
SKU Unavailable
ISBN 13 9781858943558
ISBN 10 1858943558
Title The Ten Commandments of Typography
Author Paul Felton
Condition Unavailable
Binding Type Hardback
Publisher Merrell Publishers Ltd
Year published 2006-05-05
Number of pages 72
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.