The Ten Faces of Innovation by Tom Kelley
A brilliant guide to fostering creativity and business innovation, The Ten Faces of Innovation shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator...just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems. At the start of the creative process you might be the 'anthropologist', going into the field to see how customers use and respond to products; later you might be the 'hurdler', who overcomes obstacles on the way to the finished product. The book explains with examples from business how adopting these characters can beat nay-sayers who stifle innovation.
Essential reading for every single person in your organization - even the CEO should read it! Each page contains a nugget that's worth the price of the entire bookWow. -- Seth Godin, author of Purple Cow
Superbly maps how people and process can be managed to innovate successfully. Every business executive should read it.' -- Clayton Christensen, Harvard Business School
This book delivers some tasty morsels to managers hungry to boost their companies' level of innovation. Funny, insightful and chock-full of inspiring examples. * BusinessWeek *
Kelley throws off innovation as lesser men throw off dandruff. * The Guardian *
Superbly maps how people and process can be managed to innovate successfully. Every business executive should read it.' -- Clayton Christensen, Harvard Business School
This book delivers some tasty morsels to managers hungry to boost their companies' level of innovation. Funny, insightful and chock-full of inspiring examples. * BusinessWeek *
Kelley throws off innovation as lesser men throw off dandruff. * The Guardian *
Tom Kelley is the MD of IDEO and the author of the bestselling business classic, The Art of Innovation (Profile). As IDEO's spokesperson, he addresses scores of business audiences on using innovation to transform strategic thinking.
| SKU | Unavailable |
| ISBN 13 | 9781846680311 |
| ISBN 10 | 184668031X |
| Title | The Ten Faces of Innovation |
| Author | Tom Kelley |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Profile Books Ltd |
| Year published | 2008-09-04 |
| Number of pages | 304 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |