Tested Advertising Methods
Tested Advertising Methods
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During his six-decade career at the top advertising firm of BBDO, John Caples (1900-1990) pioneered the techniques of effective copy-testing. The advertising industry's most prestigious tribute, The John Caples International Award, was named in his honor.
| SKU | Unavailable |
| ISBN 13 | 9780139068911 |
| ISBN 10 | 0139068910 |
| Title | Tested Advertising Methods |
| Author | John Caples |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Prentice Hall Trade |
| Year published | 1985-04-01 |
| Number of pages | 318 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |